Price a job
Selling price
$1,300.00
Profit
$300.00
Markup
30%
Margin
23.1%
Markup is profit over your cost. Margin is profit over your selling price. The same job always shows a smaller margin than markup, which is why pricing on markup while thinking in margin quietly underprices the work.
Markup to margin, at a glance
What each markup percentage actually earns you as a margin.
| Markup | Equivalent margin |
|---|---|
| 10% | 9.1% |
| 15% | 13% |
| 20% | 16.7% |
| 25% | 20% |
| 30% | 23.1% |
| 40% | 28.6% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50% |
Price every job on purpose
Markup builds your margin into every quote and invoice.
Quote with line-item costs and your target margin, then send a proper invoice that starts the payment clock. Plus T5018, holdback, and HST/GST/PST per province.