When ServiceTitan makes sense
ServiceTitan is built for companies with 10 or more trucks, a dispatcher, and a dedicated office manager. Its revenue intelligence, commission tracking, and pricebook management are genuinely powerful at that scale. If you are running a large residential service company and have the administrative capacity to configure and maintain an enterprise system, ServiceTitan is worth evaluating.
Where ServiceTitan falls short for Canadian contractors
ServiceTitan is not designed for Canadian construction compliance. There is no Ontario Construction Act invoice support, no T5018 tracking, and no province-specific tax engine. More practically: its entry price is several hundred dollars per month with mandatory onboarding fees that can run into the thousands. For an independent electrician or HVAC contractor under a few million in revenue, the cost alone eliminates it.
Feature comparison
| Feature | Markup | ServiceTitan |
|---|---|---|
| Ontario Construction Act compliance | Proper invoice fields, 28-day clock, dispute window tracking all built in. | Not present. US residential-service focus. |
| GST/HST/QST (province-aware) | Published rate for all 13 provinces and territories. | US tax engine. Canadian tax configuration is manual. |
| T5018 tracking | Built-in with $500 threshold alerts. | Not available. |
| Statutory holdback | Automatic per province. | Not available. |
| Pricing | Free to $89/mo CAD. Solo $49, Plus $89. | Typically $300-$800+/mo USD with onboarding fees. Not publicly listed. |
| Ease of setup | Self-serve. Most contractors are invoicing within an hour. | Mandatory onboarding process, often weeks to go live. |
| CRA deadline tracking | GST/HST and T5018 reminders built in. | Not available. |
| Pricebook and flat-rate pricing | Not in current scope. | Extensive flat-rate pricebook with Goodleap and other integrations. |
| Multi-truck dispatch and GPS | Not in current scope. | Real-time dispatch board, GPS tracking, technician scorecards. |
| Revenue intelligence reporting | Basic reporting. Advanced analytics in roadmap. | Extensive: revenue by technician, job type, source, conversion rates. |
Choose ServiceTitan if:
- You run a company with 10 or more technicians and need enterprise-grade dispatch, pricebook management, and revenue analytics.
- You have an office manager whose job is to configure and maintain the software.
- Your primary business is high-volume residential service calls, not project-based construction.
Choose Markup if:
- You are a Canadian contractor for whom ServiceTitan's monthly price alone is more than your accounting budget for the year.
- You need Ontario Construction Act compliance and Canadian CRA tools that ServiceTitan simply does not have.
- You want to be invoicing and compliant within an hour of signing up, not after a multi-week onboarding.
ServiceTitan alternative: frequently asked questions
Is Markup a ServiceTitan alternative for small contractors?
Yes. ServiceTitan is an enterprise platform priced for companies with 10 or more trucks, typically several hundred dollars a month plus onboarding fees. Markup is built for independent and small Canadian contractors at Free, $49, or $89 per month, and adds the Construction Act compliance ServiceTitan lacks.
Does ServiceTitan handle the Ontario Construction Act?
No. ServiceTitan has no Construction Act proper-invoice support, no 28-day payment clock, no T5018 tracking, and no province-specific Canadian tax engine. It is a US residential-service platform.
Is ServiceTitan too expensive for an independent contractor?
For most sole proprietors and small crews, yes. ServiceTitan's entry price is typically $300 to $800+ per month USD with mandatory onboarding, which usually exceeds a small contractor's entire annual software budget.
How quickly can I start with Markup versus ServiceTitan?
Markup is self-serve and most contractors are invoicing within an hour. ServiceTitan requires a mandatory onboarding process that often takes weeks.
Related
Comparison data reflects publicly available information and Markup’s direct testing as of May 2026. Feature sets change. Verify current capabilities on each vendor’s website before making a purchasing decision. Prices shown in CAD where available.